Top Strategies: How to Make Money on TikTok in 2025

TikTok's not just for viral dances or lip-sync battles anymore; it's a legit money-making machine for creators in 2025. With over 1.8 billion active users, the platform's massive reach and addictive algorithm make it a hotspot for anyone looking to turn creativity into cash. This guide breaks down 15 proven TikTok monetization strategies, from influencer gigs to TikTok Shop, so creators can start earning, whether they're just starting out or already building a following. Let's explore how to make money on TikTok and turn those likes into a paycheck.

Why TikTok Is a Goldmine for Creators

TikTok's algorithm is like a rocket launcher for content, blasting videos to the right audience with uncanny precision. Unlike other platforms, you don't need a million followers to get noticed; even small accounts can go viral with the right content. In 2025, TikTok has evolved into a full-blown business hub, offering tools like TikTok Shop, Creator Rewards, and LIVE Gifting that let creators cash in on their creativity. Plus, with younger generations (we're looking at you, Gen Z and Millennials) spending hours scrolling, it's a prime spot for building a loyal fanbase. The trick? Combine high-quality content with smart monetization strategies to create a TikTok side hustle that actually pays off.

15 Proven Ways to Earn Money on TikTok

Here's the meat of it: 15 practical ways to make money on TikTok in 2025. Each method suits different skills, niches, and follower counts, so there's something for everyone, from beginners to seasoned creators.

Become a TikTok Influencer

Influencers are the rockstars of TikTok, earning big through brand deals and sponsorships. Companies love partnering with creators who have engaged audiences, even if it's just a few thousand followers. The key is authenticity, so make sure to create content that resonates with your niche, whether it's fitness, fashion, or funny skits. Micro-influencers (10,000–50,000 followers) can earn $50–$500 per post, while mega-influencers might score $10,000 or more per campaign.

Sell Merchandise Through TikTok

Got a catchy slogan or unique design? Sell custom merch like t-shirts, hoodies, or phone cases directly on TikTok. Platforms like Printful integrate seamlessly, letting creators set up shops without inventory headaches. Promote your merch in videos with a strong call-to-action, like "Grab this tee in my bio!"

Go Live and Earn with TikTok LIVE Gifting

TikTok LIVE is a fan favorite. Viewers send virtual gifts (like digital roses or lions) that convert to Diamonds, which creators cash out for real money. To go LIVE, you need 1,000 followers, but engaging streams, such as Q&As, tutorials, or behind-the-scenes, can rack up gifts fast. One Diamond is worth about $0.005, so 1,000 Diamonds equals $5. Keep your audience hooked with high-energy content to maximize earnings.

Use TikTok Shop for Direct Sales

TikTok Shop is a game-changer for selling products directly on the platform. Creators can showcase items in videos or LIVE sessions, with clickable links driving sales. From beauty products to gadgets, TikTok Shop's seamless checkout makes impulse buys easy. No follower minimum is required, so anyone can start selling. For example, a small business owner might promote handmade candles, earning a commission on each sale.

Boost Income with TikTok Rewards

The TikTok Creator Rewards Program, which replaced the Creator Fund in 2024, pays creators based on engagement, watch time, and originality. To qualify, you need 10,000 followers and 100,000 views in the last 30 days. Earnings vary, but creators report $800–$1,200 monthly for consistent, high-quality content. Focus on trends, popular sounds, and videos over a minute long to boost your RPM (revenue per 1,000 views).

Partner with Brands as a Brand Ambassador

Long-term brand ambassadorships offer steady income compared to one-off sponsorships. Creators sign contracts to promote a brand over months, often across multiple videos. For instance, a fitness creator might partner with a supplement company, weaving their products into workout content. Build a media kit showcasing your audience stats to attract brands.

Promote Songs and Music Tracks

Musicians and creators can earn by promoting songs on TikTok. Labels pay influencers to use specific tracks in videos, capitalizing on TikTok's power to make songs go viral. Even non-musicians can join music campaigns through TikTok's Creator Marketplace. Earnings depend on your reach, but a single campaign can pay $100–$1,000.

Monetize with the TikTok Series Feature

TikTok Series lets creators bundle exclusive content behind a paywall. Fans pay to access premium videos, like tutorials or in-depth stories. You need 10,000 followers or 1,000 views in the past 30 days to qualify. This is perfect for creators with niche expertise, like cooking or photography, who can offer value worth paying for.

Collaborate with Other TikTok Creators

Teaming up with other creators exposes your content to new audiences. Collabs can lead to paid opportunities, like joint brand deals or cross-promotions. For example, two travel creators might film a duet, splitting sponsorship earnings. Reach out to creators in your niche with similar follower counts for win-win partnerships.

Join the TikTok Creator Fund

While the Creator Fund has been replaced by the Creator Rewards Program in many regions, it's still active in countries like Italy and Spain. Requirements mirror the Rewards Program: 10,000 followers, 100,000 views in 30 days, and original content. Earnings are modest but provide a steady income stream for active creators.

Sell Products or Services with TikTok Ads

Creators with business accounts can run TikTok ads to promote their products or services. For example, a freelance graphic designer might advertise their services to small businesses. Ads require a budget but can drive targeted traffic. Combine with organic content for maximum impact.

Become an Affiliate Marketer on TikTok

Affiliate marketing is a low-effort way to earn commissions by promoting products. Join programs like Amazon Associates or TikTok Shop's affiliate program, then share links in your bio or videos. A beauty creator might review skincare products, earning a cut per sale. Commissions range from 5–20% depending on the program.

Offer Paid Shoutouts to Followers

Got a loyal following? Offer paid shoutouts to promote other creators or businesses. For instance, a foodie creator might shout out a local restaurant for $50–$200, depending on their audience size. Set clear rates and deliver authentic endorsements to maintain trust.

Manage TikTok Accounts for Businesses

Businesses are desperate for TikTok-savvy managers to run their accounts. Freelancers can offer services like content creation, scheduling, or analytics tracking. Platforms like Fiverr or Upwork are great places to find clients. A skilled manager can earn $500–$2,000 monthly per client.

Flip TikTok Accounts for Profit

Some creators build niche accounts, grow their following, then sell them for profit. For example, a meme account with 50,000 followers might sell for $500–$1,000. It's a hustle that requires time to build engagement but can be lucrative.

TikTok Creator Earnings: How Much Can You Make?

Earnings on TikTok vary wildly based on follower count, engagement, and strategy. Here's a breakdown of potential income streams:

Smaller creators (1,000–10,000 followers) might earn $50–$500 monthly, while top influencers like Charli D'Amelio have raked in $23.5 million annually. The key is diversifying income streams to protect against algorithm changes.

Frequently Asked Questions About Making Money on TikTok

Can I Really Earn Money on TikTok in 2025?

Absolutely. TikTok's monetization tools, like the Creator Rewards Program and TikTok Shop, make it easier than ever to earn, even with a modest following. Consistency and quality content are key.

How Much Money Can I Make on TikTok?

Earnings range from a few bucks to thousands monthly. Micro-influencers might make $50–$500 per post, while top creators can earn millions annually through diverse strategies.

How Do I Get Brand Partnerships on TikTok?

Build a niche, engage your audience, and join TikTok's Creator Marketplace. Create a media kit with your stats and pitch directly to brands in your niche.

What Are the Requirements for the TikTok Creator Fund?

The Creator Fund (or Rewards Program in most regions) requires 10,000 followers, 100,000 views in 30 days, and original content. You must also be 18 and follow TikTok's guidelines.

Is TikTok Monetization Available Worldwide?

Most features, like TikTok Shop and LIVE Gifting, are widely available, but some, like the Creator Rewards Program, have regional restrictions. Check TikTok's official site for your country's eligibility.

Wrapping It Up

TikTok in 2025 is a playground for creators ready to hustle. From selling merch to flipping accounts, the platform offers endless ways to turn creativity into cash. Start small, experiment with different strategies, and keep your content authentic to build a loyal audience. If you're looking for alternative ways to earn online, platforms like EarnLab offer simple tasks that pay quickly without needing a massive following.